Snapchat Changes Leave Students Unhappy

Craig Oliver Jr., Staff writer

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With the release of the new Snapchat update some users are furious, most have found that the app has become more difficult to use rather than easier. The new features added are useless and takeaway from the capabilities that attracted people of all ages to the app in the previous years. 1,249,743 at the time of this article have signed an online petition calling on Snapchat to revert it’s update back to the original design. Many tweets about the update on twitter have gone viral. @SoRelatable with 2.17M followers on Twitter tweeted “Snapchat needs to swallow their pride and undo this update.” Others such as @GraysonDolan tweeted “I’ve had the Snapchat update for a few days now and still haven’t figured out the equation. I’m so confused. Do any of you guys have the answer key?”

Kylie Jenner, one of Snapchat’s most influential influencers tweeted “Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.” CNN Tech reported that after her tweet stating that she no longer uses the app that snapchats stock closed down 6% on Thursday; February 22. The plunge wiped out $1.3 billion off the company’s market value. Jenner hasn’t been the only celebrity who has stated that they don’t like the new design. Daniel Ives, the chief strategy officer, believed that the update was necessary to expand Snapchats users base because they felt the old design was confusing for older users and advertisers.

Finally, earlier this week Snapchat announced that they will do something about the update. They plan on making it easier for users to view peoples content that they actually want to see. While they say that they “understand the new Snapchat has felt uncomfortable for many,” they have no plans to go back. I personally believe that snapchat went through with the update in order to bring more advertisement money.

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Snapchat Changes Leave Students Unhappy